APC updates its circular strategies - insidedenim: Glo InsideDenim

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APC updates its circular strategies

03/01/2025
APC updates its circular strategies
In line with its commitment to transparency and circular business practices, French label A.P.C. has shared its key insights for 2024. The brand works with French sustainability consultancy Fairly Made, which provides an array of services including legal support and communication tools.

Highlights for 2024 include GOTS certification for some 30 knitwear references. The brand’s products now have a QR code to access their manufacturing and impacts. Through its various circular platforms, Vintage, for resale, Butler, for repairing, and Recyclage, for recycling, the brand has been enable to offer a second life to 6107 items of clothing in 2024.

A.P.C.’s jeans are made exclusively from 100% cotton denim fabrics supplied by two mills it has been working with for years. Most are raw denim, and if faded, they feature an EIM score developed by Jeanologia to assess impacts.

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