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Samsøe Samsøe eyes US market

13/08/2024
Samsøe Samsøe eyes US market
The NYC setting of Samsøe Samsøe’s Autumn Winter 2024 campaign, launched this week, serves as a teaser to the brand’s upcoming launch on the United States market.

The Copenhagen-based slow fashion brand is committed to fairer and more sustainable practices in the industry, and has published yearly CSR reports since 2019. Its denim line follows the principles of its ‘Blue Belief’ policy that favours low impact waterless technologies, including ozone finishing, e-Flow bubble processing and laser fading. Its jeans are made from cotton that is either organic and GOTS-certified or recycled and GRS-certified with some references made from hemp. The denim fabric and jeans manufacturing take place in Turkey.

Samsøe Samsøe is currently sold in its 40+ owned stores and at 1,600 retail spaces across 31 countries, as well as online.

Image from the Samsøe Samsøe AW 24 campaign by photographer Philipp Paulus

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