Ganni highlights Circulose denim in new collection

07/08/2024
Ganni highlights Circulose denim in new collection
The Danish brand’s pre-Spring 2025 collection features a wider array of materials having recycled content, notably in a textile-to-textile closed loop, as part of its ‘Fabrics of the Future’ programme. These include denim made from Circulose, along with a heavy jersey and mélange twill suiting fabric made from leftover production scraps. The company launched the ‘Fabrics of the Future’ programme in 2019 with the intention that these innovative textiles make up 10% of its main collections by next year.

A certified B Corp company, Ganni published its fifth sustainability report in which it says it has been able to reduce its carbon emissions in absolute terms by 7% against its 2021 baseline. This is a significant achievement, it said, considering that its average annual revenues have grown by 18% over the past three years.

In 2023, Ganni said it expanded its ‘Living Wage’ initiative to three new suppliers and contributed to the installation of solar panels at two new suppliers, bringing the total to four factories.

The brand operates 45 stores globally and recently opened its first store in Boston, on Newbury Street.

Photos courtesy of Ganni