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Guess Again, a new circular solution

14/10/2024
Guess Again, a new circular solution
LA-based denim brand Guess has partnered with SuperCircle as part of its commitment to reduce waste and lessen its impact. A reverse logistics company, SuperCircle operates trade-in and recycling programmes for a number of brands, including J.Crew, Uniqlo and Reformation.

The new programme, called Guess Again, incorporates the repair and resale services that Guess had previously set up with Homeboy Threads, a certified social enterprise.

“Our partnership with SuperCircle creates a new pathway for us to reduce our carbon footprint and offers a solution for apparel and textile waste,” commented Carlos Alberini, Guess CEO.

Photo courtesy of Guess

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