Levi’s finishes year on positive note

30/01/2025
Levi’s finishes year on positive note
Levi Strauss & Co reported its financial results for Q4 and fiscal year ending December 1, 2024. Net revenues for the quarter grew by 12% to $1.8 million, across all geographic regions, brands and retail channels. For the 2024 fiscal year, revenues for the jeanswear giant reached $6.4 billion, up 3% compared to 2023, while net income was down 16% at $211 million. The group’s other brands saw revenues remain flat at Dockers, $323 million in the fiscal year, and grow 13% at Beyond Yoga ($131 million).

LS&Co also reported improved gross margins (up by 350 basis points) to 61.3%. This company ‘record’ is primarily “driven by lower product costs, including savings from Project Fuel initiatives, favourable channel mix, and higher full price sales,” states the financial release.

“Our improved performance is a direct result of the work we have done to transform the company into a best-in-class omnichannel retailer. We have a strong plan for the year ahead supported by a robust product pipeline, the continuation of our marketing campaign with Beyoncé and continued retail expansion,” commented Michelle Gass, President and CEO of Levi Strauss & Co.

Image collab with END Clothing