Levi’s prepares to launch fashion-forward blue tab line

20/01/2025
Levi’s prepares to launch fashion-forward blue tab line
Levi Strauss is relaunching its upscale Blue Tab range, previously used to distinguish its Made and Crafted range. The collection, slated to launch at the end of the month, has been teased by streetwear news sites in the likes of Hype Beast and High Snobiety.

The collection features sophisticated tailored silhouettes, selvage denims and chambray fabrics.

The launch campaign, lensed by Juergen Teller, features models in a decidedly Japanese setting.