Bonobo goes dyeless
25/03/2025
The undyed range, launched yesterday, features a selection of denim styles made from unbleached cotton, in shades of beige and brown, and references made from recycled cotton that has not been dyed.
The Beaumanoir-owned brand launched its first low-impact ‘Instinct’ jeans ten years ago and has progressively expanded its scope. All of its jeans now contain at least 25% recycled fibres or at least 50% organic fibres (without detailing the actual fibres), and now 70% of the label’s entire collection also aligns with the company’s eco-policy.
Photo courtesy of Bonobo
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