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Bonobo pulls off 99% recycled

03/09/2025
Bonobo pulls off 99% recycled
In its fall ranges, French lifestyle and denim brand Bonobo is highlighting its latest breakthrough: the launch of its ‘Rebirth’ jeans made from 99% recycled cotton, with just 1% elastane. Selling price: under 50 euros for both the women’s mom fit jeans and men’s relaxed fit. They come in two washes. 

This achievement is the result of 20 years of looking for ways to lessen its impacts, especially in the denim category, the brand said. 

In addition to their recycled content, the jeans are also designed for recycling and have no rivets, and the men’s style is without jacron. 

Image courtesy of Bonobo

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Bonobo expands French-made jeans 26/11/2024
Mud Jeans selects 54.5% recycled cotton Refibra 06/12/2023
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E-commerce platform acquisition for Bonobo’s parent group 28/07/2022
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