Cotton Inc. survey says jeans’ cost per use is 4 cents
08/05/2025
Cotton Inc.’s 2024 Global Denim Survey also emphasised the key role the natural fibre plays in the ongoing popularity jeans. This consumer survey found that 80% of consumers prefer jeans made from cotton or cotton blends and that 85% say cotton is the most comfortable fabric.
“Comfort, fit, quality and durability are what really matter to today’s shoppers. It’s not just about style—it’s about how clothes feel, how they fit, and how long they last; cotton delivers on all these factors,” commented Kim Kitchings, who heads consumer marketing for Cotton Incorporated.
The US-based organisation has been conducting consumer marketing polls since 1994 monitoring evolving consumer attitudes based on a series of 100+ questions.
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