Denim brand True Religion has opened its third store in India, choosing a site in the Saket district of New Delhi.
The brand has another store in the Vasant Kunj district of the Indian capital, and one in Mumbai.

Chief operating officer of local partner Iconic Fashion, Apoorv Sen, said the opening had come at a good time for True Religion. The brand began this year under new ownership with accelerated international growth as part of its strategy.

“India has a deepening passion for denim,” Mr Sen said. “Saket is an ideal location for bringing True Religion’s authentic American DNA to a fashion-forward audience that appreciates quality and individuality.”

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