Influencer Ari Fletcher fronts True Religion’s ‘bad - insidedenim: Glo InsideDenim

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Influencer Ari Fletcher fronts True Religion’s ‘baddie’ campaign

09/10/2025
Influencer Ari Fletcher fronts True Religion’s ‘baddie’ campaign
True Religion celebrates strong and confident women in its ‘Baddie in the City’ campaigns, fronted this Fall by influencer and beauty mogul Ari Fletcher. The founder of Remedy by Ari cosmetics, Remedy swimwear, host of a cooking show (Dinner with the Don) embodies “the essence of today’s Baddie,” commented Kristen D’Arcy, chief marketing officer and head of digital growth.

The Baddie in the City collection features dirty denim, baggy jeans, oversized bombers and bold accessories

Photo courtesy of True Religion

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