Piero Turk featured on Jeansland podcast

14/01/2026
In the fiftieth episode of Andrew Olah’s podcast Jeansland, the two denim industry veterans share their thoughts on the evolution of the industry. A widely respected freelance designer, Piero Turk has worked with major jeans brands all over the world.

The conversation delves into the Italian denim heyday when Piero started working for Team Kit, with Adriano Goldschmied, all the way to the current business practices of Italian luxury brands. 

Piero Turk shares his views on the globalisation of the industry and why innovation and creativity are increasingly hard to find. The designer points out, somewhat controversially, that big retailers are where the good ideas, especially in women’s jeans, can now be found. 

Innovation, sustainability, profit versus passion and emotion, the conversation paints a compelling picture of how the industry has changed. As Andrew Olah says, “Piero is blunt about luxury denim, calls out sustainability claims that ignore labour realities, and shares a pricing example that’s funny at first and then quietly disturbing.”

The episode closes with one simple rule that could change everything. 

Listen to episode here