Archroma, Sanitized and Soorty team up for SmartCare+
23/07/2020
The denim collection will be introduced by Soorty under the brand SmartCare+ and will include denim fabric, garments and masks.
Archroma has provided two technologies: an aniline-free indigo system, Pure Indigo Flow, based on the new Denisol Pure Indigo; and Advanced Denim,based on dyeing processes used with sulfur-based Diresul RDT blue specialties.
Asad Soorty, executive director at Soorty, said: With the covid-19 crisis impacting our communities in Pakistan and around the globe, we feel that we need to explore every possibility not only to create beautiful and fashionable denim but also to help protect our customers and the consumers.
“Archroma presented us with exactly what we were looking for, an entire system of ingredients and processes aiming to create durable and wearable protection for clothing that are comfortable to wear and gorgeous to look at.”
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