S.M. Group chooses Polygiene for antimicrobial collection
The Pakistan-based company has chosen Polygiene’s ViralOff for its Denimmune range.
Asif Merchant, founder of S.M. Group, said: "We have foreseen the future quite early during this catastrophe and decided to convert it into an opportunity as well as a way to express our responsible attitude towards global community. It’s a way of getting along in this new normal balancing caution, precaution and fashion.”
Vishal Bandhari, business director for Polygiene, added: “The ViralOff treatment is a triple benefit on denim really. First, it of course eliminates viruses as a reason to wash needlessly. Second, it reduces all microbes which means you have to wash it far less for odour and other reasons – this ensures better wear-in, fit and color durability. And, all of this means jeans will last way longer than today. All of this is a sustainability offer with significant impact.”
