Pride denim from Cone lined with rainbow colours
In honour of Pride Month, Cone Denim has launched Pride Selvage Denim to “show Cone’s support of a wider and more inclusive community”, according to the company.
The new offering incorporates the rainbow colours of the Pride flag into the selvage of the fabric. The fabric is part of the Cone Community Collection fabrics, which are limited edition fabrics designed to be neutral to fit men’s and women’s collections.
Cone said it will donate a portion of proceeds from the sale of the fabric and accessories — including a tote bag, wallet (pictured) and travel kit — to the Human Rights Campaign, which focuses on achieving equality for the LGBTQ community.
“The importance of equality, inclusion and unity resonates across our world,” says Steve Maggard, president of Cone Denim, and the collection “offers an additional voice to these principles and a way for individuals to visibly support those causes and communities that are important to them.”
