Ionic+ uses positively charged ions to disrupt the growth of microbes on Cone’s fabric. 

Silver ions are permanently incorporated within the fibres and the fabric requires no additional chemistry or finishing process that could be washed or worn out.

Steve Maggard, president of Cone Denim, said: “Cone remains committed to being a leader in the development of sustainable denims and working with likeminded partners to identify and lead initiatives to create more sustainable, responsibly produced denims.”

The denim is also dyed using one of Cone Denim’s Distilled Indigo (pre-reduced) shades, which offers additional water, energy and chemical savings, according to the company.

Joel Furey, CCO of Noble Biomaterials, said: “Consumers today are looking for apparel that provides not only comfort, but also hygiene benefits. We’re pleased to be partnering with Cone Denim to incorporate our Ionic+ technology into this innovative, sustainable denim that provides long-lasting antimicrobial protection.” 

Noble Biomaterials is a bluesign System Partner and Ionic+ fibres and filaments have received OEKO-TEX Standard 100 accreditation, which certifies that they support human ecology through biocompatibility and the absence of harmful substances in the manufacturing process. 

Pierette Scavuzzo, director of product design for Cone Denim, added: “The fabric is versatile in a 10.5 ounce weight with 44% stretch, incorporating well-balanced yarn character and a very soft hand. Combine this superior comfort with silver, odour-free technology and its many sustainable benefits that promote resource savings and you have your favourite go-to jean.” 

Cone Denim will launch the Self-Clean Jean at the Kingpins Amsterdam virtual trade show (October 27 to 30).