She will be responsible for ensuring the company has the right practices in place to attract a workforce that is “as diverse as the communities where we live and work”, said Levi’s.

CEO Chip Bergh said:  “Diverse organisations, where everyone regardless of background can grow, thrive and bring their full selves to work, consistently outperform homogenous ones. I know she will be an invaluable partner as we work to build a better, more inclusive future.”

Levi’s added: “In June, spurred by the calls for racial justice that swept across the US LEvin the wake of the brutal killings of George Floyd, Breonna Taylor and so many others, we made a series of critical commitments to increase diversity. Since then, we have fulfilled our promise to be more transparent by releasing our employee demographic data and broadly acknowledging that, as Chip said then, ‘We are not where we need to be’.”