Size matters to Dublin denim brand
Dublin-based entrepreneur Megan Geraghty Byrne has given up a career in events management to launch her own denim brand, Méid Denim.
Jeans on offer from Méid, the Irish word for ‘size’, are expandable in the waist and in the hip area. Ms Geraghty Byrne has said “body positivity” is an important part of her inspiration.
At the time of the brand’s launch, Méid jeans were available from UK size 8 to size 22, but the founder has said she intends to broaden the range further.
Typically, the fibre mix is around 66% cotton and around 30% polyester, with elastane making up the rest. One model, however, Oíche, uses less polyester and adds 10% viscose into the blend.
Ms Geraghty Byrne has said she wanted to use fabric that would prove “comfortable, stylish, but also flattering” for women of all sizes.
