Student entrepreneur gives thrift-store jeans a new life
Entrepreneur Molly Alexander has launched a new denim business while still a student.
Ms Alexander aims to graduate in English and graphic design from Binghamton University in New York State in 2022 but she has found herself unable to wait until then before launching her business, Go For Broke Denim.
She observed that thrift stores (charity shops) have large supplies of branded jeans that are in danger of going to waste. The goal of her business is to take some of this overstock and give the jeans a new life by reworking them and selling them online.
Go For Broke Denim has developed two styles of its own: the Essex jean, which features cut-out front pockets, and the Lexington jean, which has a raw-hem side slit at the bottom. It creates its products by buying branded jeans from thrift stores and reworking them into the Essex or the Lexington.
Brands whose jeans it has reworked so far include Levi’s, Chico’s, Ashley Stewart, Alloy Apparel, Lee and Old Navy.
