Lee launches in South Korea
26/01/2021
Local media have reported that denim company Lee launched online in South Korea recently.
A brand spokesperson commented: “From the official launch in South Korea, we plan to introduce a variety of fashion items, as well as denim. We plan to position ourselves as an attractive fashion brand that will appeal to millennials and generation Z.”
Offline channels such as a physical store are set to open in March.
Image: Lee Jeans Korea via Instagram.
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