Levi’s reveals the ‘real fifth pocket’
04/05/2021
Denim brand Levi’s has 'corrected' its famous 1996 ‘pool boy’ advert that named the little pocket inside the front right pocket as ‘the fifth pocket’.
As part of a denim history blog, Levi’s points out that one was part of the original 1873 design, and was made to house a pocket watch.
The early pants were called “waist overalls” and included the button fly, copper rivets, blue denim and Arcuate stitching (stitching pattern on the back).
It said: “There was also one — yes, just one — pocket on the back side of the overalls. This single back pocket design lasted for several decades until 1901, when we added a second back pocket to our riveted overalls.
“Today celebrate the five-pocket jean featuring the second back pocket — the real 'fifth pocket' — as an essential clothing staple all over the world.”
Share this story:
