Jeans come to life at Elleti installation
15/10/2021
Through an app, the user could read about the piece, and then see a 3D version, or watch a video, through their phone.
Items included historical Levi’s, as well showreels showing how denim has evolved through history.
MODE is based at Elleti’s headquarters in San Bonifacio. It houses 108 historical second-hand pieces that date back to the beginning of the 19th century,
Luigi Lovato, CEO of Eletti, recently told us MODE “offers an overview of the evolution of our society and its approach to what we wear, as well as a perspective that anyone who’s working on the development of tomorrow’s jeans must take into account”.
Share this story:
