Elleti joins Wiser Wash in ‘exclusive’ partnership
Verona, Italy-based Elleti Group announced its “exclusive” partnership with Wiser Wash across Europe and the Mediterranean recently.
By using Wiser Wash’s patented technology, Elleti has “significantly" reduced the amount of resources used in the traditional garment treatment process, the group stated.
Specifically, the Wiser Wash method is said to eliminate the use of pumice stone and “all harmful chemicals”, while “drastically" reducing water consumption throughout. The process also lowers chemical and mechanical stress on fabric fibres, Elleti explained, "guaranteeing greater garment robustness and longevity".
Founder and chief executive of Elleti Group, Luigi Lovato, commented: “The partnership with Wiser Wash is definitely a reason to be proud. It will set our bar even higher in guaranteeing quality, authenticity and an ever-increasing respect for the environment and our employees.”
Image: Elleti Group.
