Jack & Jones opens biggest retail space yet
Bestseller-owned men’s denim brand Jack & Jones recently opened its biggest ever store, a 1,500-square-metre location in the centre of Istanbul.
The store is situated on an existing brand site inside the city’s Cevahir shopping and entertainment centre. There is also a dedicated space for Bestseller’s latest denim line, JJXX, which is primarily geared towards a young and female demographic, inside.
Store manager, Semih Sertkaya, commented that the renovation process was long, yet enjoyable, resulting in “one of the strongest retail locations of our brand with its new face”.
Visual merchandising responsible, Ibrahim Filik, added: “The process between the first day of the [renovation] project and the day we opened was an incredibly exciting and wonderful experience. Today, we are living the denim brotherhood at the highest level in this excellent store which we are all proud of.”
