Jack & Jones develops Cradle to Cradle gold range

18/02/2022
Jack & Jones develops Cradle to Cradle gold range
Jack & Jones, owned by Danish group Bestseller, is the latest brand to launch a gold-level Cradle to Cradle-certified pair of jeans, which “brings together everything we have learned about jeans since we started making them 30 years ago”.

To achieve the certification, the brand worked with Pakistan-based mill and manufacturer Artistic Milliners.

The jeans are designed to be recycled and use fewer resources “building circular systems in which we can keep reusing what we have instead of taking more”.

The criteria span sustainability categories: material health, material reuse, water stewardship, social fairness, renewable energy and carbon management.