Bonobo partners with Plastic Odyssey
21/03/2022
A first series of sweatshirts made from recycled content was released in March and will be followed by a second series of products in June. In both cases, 100% of profits are donated to the French NGO.
In its SS 2022 collection, Bonobo says its eco-range, called Instinct, now covers more than 50% of its product offering. The brand has tripled the amount of recycled content it uses in the past three years, and recycled fibres are now present in one out of five of its products. Its recycled content covers fibres made from fabric offcuts, discarded garments or PET bottles.
Plastic Odyssey strives to increase the collection of plastic waste to reduce ocean pollution and develop recycling solutions to support communities living in areas most affected by plastic waste. This two-sided approach is what inspired Xavier Prudhomme, Bonobo CEO, to support the organisation. “We are convinced that recycling is also part of the solution in the textile sector. We have already invested heavily in this approach and our goal is to reach 30% of products made from recycled fibre by 2027,” he said.
Part of Plastic Odyssey’s mission is to install low-tech recycling machines in places were an adequate infrastructure to collect and process waste is lacking. It says that these human-sized, easy-to-use machines are patent-free and optimisable thanks to an open-source development process.
The organisation’s boat is itself powered by plastic waste thanks to an on-board pyrolysis system that it says can obtain up to 1 litre of fuel from 1 litre of plastic waste.
Image courtesy of Bonobo
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