insidedenim: Global denim industry news and views site

Sponsored Content

Select Language

ORTANOW: 70 Years of Innovation from Crafted Icons to Climate Tech. Waste-Positive, Net-Zero Heirlooms of the Future

We are passionate about our past, but it is our future that excites us! ORTANOW is the latest collection from ORTA which embodies 70 years of rich denim history with an innovation leading eco-modern handprint. There are so many ways to show up in this devastating, challenging, moment. As part of Turkey’s family, we share the brilliance and bravery of our loved ones. Now more than ever it is time to gather...

Polygiene - Giving denim a longer life
Designer Tilmann Wröbel is partnering with the innovative Swedish firm Polygiene as the...
Back to the future – denim brands turn to Polygiene as the industry begins a new chapter
With the booming second-hand fashion market and growing desire for items that last...
ORTA Launches the MetaDENIMverse with OPEN TICKET Collection
OPEN TICKET of denim possibilities for a new journey of mixed realities. ORTA invites you ...
Durability and reliability are more important than ever
Cindy McNaull, CORDURA® Brand Business Development Director discusses consumers’...

10 September 2021

Growing number of brands focusing on extending a product’s life

Evidence is mounting about the importance of changing consumer behavior in reducing the environmental impact of textile and clothing products. Many brands are now turning to the Swedish firm Polygiene® for technologies that help provide a solution.

21 June 2021

Denim brands and manufacturers opt for Polygiene

Key players in the denim industry are choosing to use technology from the Swedish firm Polygiene® as they look to extend the life of their products.

30 April 2021

ORTA launches industry-first VR denim journey

Expanding its commitment to transparency, traceability, eco-innovation and regenerative processes closing the loop on denim impact, ORTA has launched an industry-first VR denim journey.

Browse all ...