Cotton Denim: The Sustainable Staple
Redefining Fashion's Future
Every wash cycle tells a story. For synthetic fabrics, it’s one of microplastic pollution and long-term waste, a problem that has increasingly begun to swirl down our drains and into our ecosystems. But cotton denim tells a different story entirely—one deeply rooted in natural fiber performance and powerfully supported by science. ...
Designer Tilmann Wröbel is partnering with the innovative Swedish firm Polygiene as the denim industry responds to consumer demand for longer-lasting jeans.
With the booming second-hand fashion market and growing desire for items that last longer, denim is entering a new era, and the Swedish firm Polygiene is playing a key role.
OPEN TICKET of denim possibilities for a new journey of mixed realities. ORTA invites you to take the denim journey – an industry first VR experience - where the surreal-meets-the-real. Pushing horizons of regenerative denim and industry first Magical Comfort Stretch with zero elastane.
Evidence is mounting about the importance of changing consumer behavior in reducing the environmental impact of textile and clothing products. Many brands are now turning to the Swedish firm Polygiene® for technologies that help provide a solution.
Expanding its commitment to transparency, traceability, eco-innovation and regenerative processes closing the loop on denim impact, ORTA has launched an industry-first VR denim journey.