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Polygiene - Giving denim a longer life

Polygiene - Giving denim a longer life

Designer Tilmann Wröbel is partnering with the innovative Swedish firm Polygiene as the denim industry responds to consumer demand for longer-lasting jeans. The fashion industry is facing a post-pandemic surge in demand for sustainable garments. Savvy consumers have initiated an unprecedented rise in second-hand clothing sales, with the US market set to triple in value in the next ten years. Shunning cheap,...
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