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The Sustainable Staple Redefining Fashion's Future

Cotton Denim: The Sustainable Staple Redefining Fashion's Future Every wash cycle tells a story. For synthetic fabrics, it’s one of microplastic pollution and long-term waste, a problem that has increasingly begun to swirl down our drains and into our ecosystems. But cotton denim tells a different story entirely—one deeply rooted in natural fiber performance and powerfully supported by science. ...

Denim Première Vision
The must-attend Denim event returns to Milan December 4-5, 2024
Pioneering Cost Neutral Denim Proven To Deliver Substantial Sustainability Savings
Traditional practices for denim garment washing uses hazardous chemicals, excessive...
Hyosung Helps Makes Denim Better with New Bio-Based, Recycled, and Recyclable Sustainable Textile Innovation
Furthering its commitment to continuous innovation and providing sustainable solutions...
ORTANOW: 70 Years of Innovation from Crafted Icons to Climate Tech. Waste-Positive, Net-Zero Heirlooms of the Future
ORTANOW is the latest collection from ORTA which embodies 70 years of rich denim history...
Sustainability at scale
In its recently built LEED-certified denim-making facility, Interloop is deploying...

12 August 2022

Polygiene - Giving denim a longer life

Designer Tilmann Wröbel is partnering with the innovative Swedish firm Polygiene as the denim industry responds to consumer demand for longer-lasting jeans.

14 March 2022

Back to the future – denim brands turn to Polygiene as the industry begins a new chapter

With the booming second-hand fashion market and growing desire for items that last longer, denim is entering a new era, and the Swedish firm Polygiene is playing a key role.

29 November 2021

ORTA Launches the MetaDENIMverse with OPEN TICKET Collection

OPEN TICKET of denim possibilities for a new journey of mixed realities. ORTA invites you to take the denim journey – an industry first VR experience - where the surreal-meets-the-real. Pushing horizons of regenerative denim and industry first Magical Comfort Stretch with zero elastane.

24 September 2021

Durability and reliability are more important than ever

Cindy McNaull, CORDURA® Brand Business Development Director discusses consumers’ heightened awareness of the value of protection, post pandemic.

10 September 2021

Growing number of brands focusing on extending a product’s life

Evidence is mounting about the importance of changing consumer behavior in reducing the environmental impact of textile and clothing products. Many brands are now turning to the Swedish firm Polygiene® for technologies that help provide a solution.

21 June 2021

Denim brands and manufacturers opt for Polygiene

Key players in the denim industry are choosing to use technology from the Swedish firm Polygiene® as they look to extend the life of their products.

30 April 2021

ORTA launches industry-first VR denim journey

Expanding its commitment to transparency, traceability, eco-innovation and regenerative processes closing the loop on denim impact, ORTA has launched an industry-first VR denim journey.

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