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Wellthread: Levi’s evolution accelerator

Wellthread: Levi’s evolution accelerator

From dyeing with soundwaves, via natural indigo and new fibres, head of product innovation Paul Dillinger explains how Wellthread collections operate as a type of R&D hub, laying the groundwork for successful main line interpretations, including the first Circular 501s. Keeping “eyes and ears open” is part of the remit for Levi’s Wellthread team, and it was in Barcelona at the International...

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