Tilting the scale

Tilting the scale

Innovative fibres and processes that address environmental and social concerns could make up 8% of the fashion industry’s materials, or around 13 million tonnes, by 2030, up from 1% today, according to a report by Fashion for Good and Boston Consulting Group. Bringing these new solutions to market is proving to be slow. What is needed to unlock demand? One pair of jeans or fashion item at a time, the apparel...

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