How trendsetting changed camps

How trendsetting changed camps

There was a time when designers and product developers would, logically and systematically, bring in fresh ideas for trends and fabrics that denim mills and factories would then strive to develop. Those times are (mostly) no more. Today, denim mills and factories are the instigators of trends. Tilmann Wröbel breaks down the process that has led to this inversion in trend defining denims.    One day in ...

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