From discovering ozone in Turkey with Wrangler, to creating performance denim lines using cosmetic oils, Dalia Benefatto has approached the industry through the curious vision of a chemist. She tells students that they have power to shape the future, and hopes that one day our garments will follow nature’s cycle - even ending up as fertiliser, instead of landfill.
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The CEO of DenimX has seen a change in mindset since he started the upcycling business. Consumers and manufacturers are increasingly looking for products and materials that communicate a story. Imperfections are valued because they show the item has been made through a sustainable process.
The pandemic has taught us we can manage with less, says the denim design manager at Scotch & Soda. The Dutch retailer is investing in its higher-volume items, as these have the biggest impact, and is in the process of reworking its denim essentials to make all fabrics and washes ‘responsible’.