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“There are 10-year peaks and denim is making a huge comeback”

“There are 10-year peaks and denim is making a huge comeback”

Denham founder Jason Denham says the technical and social development of denim over recent years has been incredible and fabrics are better than ever. The innovation and changes within the industry means jeans are now the most sustainable garments.  Thanks for inviting me to share my voice on where the denim industry is heading. 2022 – 2025, bring it on. It’s exciting times in the denim...

Dialogue

11 August 2021
Clocking On... Art imitating life Clocking On... Art imitating life
Artist Ian Berry immerses himself in the creative process to produce world-renowned artworks using denim as his medium.
29 July 2021
Piero Turk: It’s the start of a new future for garment finishes Piero Turk: It’s the start of a new future for garment finishes
Denim expert Piero Turk sees further potential in ozone and recycled fibres but wishes there was a greater understanding of the people and processes behind clothing manufacture. He works hard on his collaborations with some of the leading brands, mills and suppliers – but makes sure he also takes time out to relax.
22 July 2021
Dalia Benefatto: A scientific approach to textiles leads to great discoveries Dalia Benefatto: A scientific approach to textiles leads to great discoveries
From discovering ozone in Turkey with Wrangler, to creating performance denim lines using cosmetic oils, Dalia Benefatto has approached the industry through the curious vision of a chemist. She tells students that they have power to shape the future, and hopes that one day our garments will follow nature’s cycle - even ending up as fertiliser, instead of landfill.
15 July 2021
Hiro Yoshikawa: A new twist on Japanese denim Hiro Yoshikawa: A new twist on Japanese denim
Ikeme Eshemokhai in conversation with Hiro Yoshikawa, founder of Washi Jeans. Mr Yoshikawa understands the value of craftsmanship, hard work and patience: his new jeans collection, created using traditional Japanese washi paper, has been 21 years in the making.
08 July 2021
Phil Wildbore: It’s amazing to have a brand that resonates with people Phil Wildbore: It’s amazing to have a brand that resonates with people
The founder of UK brand Flax & Loom has a long history in the denim industry, creating street brands such as Road in the 1980s. He is fed up with the amount of greenwashing, and hopes consumers soon make the connection between low price, poor quality and exploitative labour conditions.
30 June 2021
Matteo Sinigaglia: Replay toasts to the next 40 Matteo Sinigaglia: Replay toasts to the next 40
As the premium Italian jeans brand prepares to celebrate four decades in business, its CEO Matteo Sinigaglia tells Inside Denim the key to longevity is consistency and authenticity.
15 June 2021
Kerry Bannigan: SDGs are the framework for the future Kerry Bannigan: SDGs are the framework for the future
Kerry Bannigan, founder of the Conscious Fashion Campaign, believes the denim industry can be a key driver of social, economic and environmental change through its adoption of the Sustainable Development Goals.
14 April 2021
Miko Underwood: Mighty oaks from little acorns grow Miko Underwood: Mighty oaks from little acorns grow
New York-based brand Oak & Acorn - Only for the Rebelles pays homage to the untold story of the Indigenous American & the enslaved Africans’ contributions that have shaped American manufacturing and denim. Founder Miko Underwood explains how she expresses her vision through her designs and why she feels now is the right time to educate and inspire to drive positive change.
30 March 2021
Marc Meijers: Innovation and true sustainability are too often not the top priority Marc Meijers: Innovation and true sustainability are too often not the top priority
The CEO of DenimX has seen a change in mindset since he started the upcycling business. Consumers and manufacturers are increasingly looking for products and materials that communicate a story. Imperfections are valued because they show the item has been made through a sustainable process.
25 March 2021
Imogen Nulty: Denim is key to longevity so we’ve focused on the perfect fabrics Imogen Nulty: Denim is key to longevity so we’ve focused on the perfect fabrics
The pandemic has taught us we can manage with less, says the denim design manager at Scotch & Soda. The Dutch retailer is investing in its higher-volume items, as these have the biggest impact, and is in the process of reworking its denim essentials to make all fabrics and washes ‘responsible’.
23 March 2021
Wouter Munnichs: Creative online content is more important than ever Wouter Munnichs: Creative online content is more important than ever
The man behind the Long John denim blog is advising brands, mills and stores on new ways to reach their audiences, with many shops temporarily closed because of the pandemic.
16 March 2021
Luca Braschi: Translating the vision on to the canvas Luca Braschi: Translating the vision on to the canvas
Now is a good time to explore new areas of finishing and develop novel techniques, according to Luca Braschi from denim consultancy Blue Alchemy.
10 March 2021
Andrea Venier: The road to create new products is paved with failures, but we love the challenge Andrea Venier: The road to create new products is paved with failures, but we love the challenge
The managing director of Italy-based chemicals company Officina+39 has witnessed its customers rethink business models and investigate new technologies and innovations.
18 February 2021
Mohsin Sajid: If I’ve helped even one designer become a creative director, I’ve done my job Mohsin Sajid: If I’ve helped even one designer become a creative director, I’ve done my job
Mohsin Sajid has worked as a denim designer and consultant for 20 years. In recent years he has added lecturer and tutor to his list of roles.
11 February 2021
James Bartle: The denim industry can lead life-transforming, generational change James Bartle: The denim industry can lead life-transforming, generational change
James Bartle, CEO of Australia’s Outland Denim, believes manufacturers and brands should put competition aside to tackle the industry’s big problems...
27 January 2021
IN Srihari Balakrishnan: We provided free food and shelter for workers during the pandemic Srihari Balakrishnan: We provided free food and shelter for workers during the pandemic
The managing director of denim producer KG Fabriks believes upskilled workers can...
08 January 2021
Fabio Adami Dalla Val: The Pandemic has highlighted the importance of connection Fabio Adami Dalla Val: The Pandemic has highlighted the importance of connection
The show manager of Denim Première Vision explains how his team has had to adapt to make sure that the vital relationships between exhibitors and buyers can flourish in difficult circumstances.
16 December 2020
Andrew Olah: Bad behaviour plagues the industry and we don’t think it’s right Andrew Olah: Bad behaviour plagues the industry and we don’t think it’s right
The Transformers Foundation’s first in-depth report identifies why brands, retailers and importers felt they could walk away from their commitments to denim suppliers...
17 November 2020
Rui Lima: Fashion could learn from innovative mills and laundries Rui Lima: Fashion could learn from innovative mills and laundries
The design consultant thinks supply chain partnerships show how investment and research pays off when it comes to transforming the way jeans are made.

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