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Stellar progress towards circular ambitions

Stellar progress towards circular ambitions

Dutch brand G-Star Raw says customers are increasingly invested in sustainability. Q: How important is it to embrace initiatives such as Cradle to Cradle and why did you select this standard to follow? How much of the responsibility for creating lower-impact product lies with the brand? A: If we want to be here as a denim brand in the future, we need to design in closed loops today. The Cradle to Cradle Products...

Dialogue

31 March 2022
Rowan Hunt: 50 years of damage won’t be fixed overnight Rowan Hunt: 50 years of damage won’t be fixed overnight
The UK-based denim consultant says everyone wants to save the planet but it can be hard for big high-street retailers to turn the ship as fast as they’d like. He recommends incremental steps and road maps – small steps can lead to a big impact.
24 March 2022
Lukas Puender: Collaboration between traceability platforms will be vital Lukas Puender: Collaboration between traceability platforms will be vital
The co-founder of Germany-based digital tracing platform Retraced says fashion companies will soon be held accountable for transparency in their supply chains, and has been working with Pakistani denim producer Artistic Milliners to trace cotton from the field to finished product.
15 March 2022
Sandya Lang: Knowledge is power Sandya Lang: Knowledge is power
Sandya Lang, Nudie Jeans’ sustainability manager, is passionate about improving conditions for workers in the supply chain, as well as reducing the brand’s environmental impact.
15 February 2022
Amrin Sachathep: Covid has shown that trust is vital Amrin Sachathep: Covid has shown that trust is vital
From a ‘strategically good’ location close to Bangkok in Thailand, Atlantic Mills specialises in selvedge and Japanese-style denims but with a European slant on colour, creating high-quality, long-lasting fabrics that look even better over time. Its managing director, Amrin Sachathep, shares the vision of his family’s mill.
19 January 2022
Jason Denham: There are 10-year peaks and denim is making a huge comeback Jason Denham: There are 10-year peaks and denim is making a huge comeback
Denham founder Jason Denham says the technical and social development of denim over recent years has been incredible and fabrics are better than ever. The innovation and changes within the industry means jeans are now the most sustainable garments.
30 November 2021
Alessio Berto: Patternmaking skills are making a comeback Alessio Berto: Patternmaking skills are making a comeback
From seeing local technical skills diminish as production moved overseas in the 1990s, Alessio says companies are now understanding their value and there is an acute need to pass these skills onto the younger generation before they are lost. An exciting collaboration that will come to fruition next year will show how patternmakers, young designers, students and artists can work together to produce a collection suitable for ‘climate change’.
03 November 2021
Shining the light Shining the light
Designers and consultants Malin Ekengren, Miles Johnson and Sue Barrett have been friends for many years. They discuss how the industry is changing, how the pandemic has shifted the goalposts and how they’d like to see things develop in the future.
20 October 2021
Amy Wang: Advancing the green agenda Amy Wang: Advancing the green agenda
Investment in new technologies and a sharp focus on R&D have contributed to Advance Denim’s success, according to general manager Amy Wang – helping it to achieve double-digit growth for over a decade.
06 October 2021
Alberto Candiani: If we want to make lasting advances, we must level the playing field Alberto Candiani: If we want to make lasting advances, we must level the playing field
Alberto Candiani, the president of Italy’s Candiani, believes the pandemic could lead to sustainable change, but that global regulations are necessary. He says compostability should be prioritised when it comes to tackling waste, and is proud of the mill’s advances with Coreva, a world first in denim fabric innovation.
01 September 2021
Luigi Lovato: Apart from a few excellent exceptions, the brand/supplier relationship looks less like a partnership and more like a bargain market Luigi Lovato: Apart from a few excellent exceptions, the brand/supplier relationship looks less like a partnership and more like a bargain market
The supply chain needs the flexibility and backing to invest in research and technology, if it is to deliver the improvements future consumers will demand, says the CEO of jeans maker Elleti. The Italian group has invested in wash technlogies that will help it to deliver greener product through quicker and safer production processes, and will roll these out across its facilities.
11 August 2021
Clocking On... Art imitating life Clocking On... Art imitating life
Artist Ian Berry immerses himself in the creative process to produce world-renowned artworks using denim as his medium.
29 July 2021
Piero Turk: It’s the start of a new future for garment finishes Piero Turk: It’s the start of a new future for garment finishes
Denim expert Piero Turk sees further potential in ozone and recycled fibres but wishes there was a greater understanding of the people and processes behind clothing manufacture. He works hard on his collaborations with some of the leading brands, mills and suppliers – but makes sure he also takes time out to relax.
22 July 2021
Dalia Benefatto: A scientific approach to textiles leads to great discoveries Dalia Benefatto: A scientific approach to textiles leads to great discoveries
From discovering ozone in Turkey with Wrangler, to creating performance denim lines using cosmetic oils, Dalia Benefatto has approached the industry through the curious vision of a chemist. She tells students that they have power to shape the future, and hopes that one day our garments will follow nature’s cycle - even ending up as fertiliser, instead of landfill.
15 July 2021
Hiro Yoshikawa: A new twist on Japanese denim Hiro Yoshikawa: A new twist on Japanese denim
Ikeme Eshemokhai in conversation with Hiro Yoshikawa, founder of Washi Jeans. Mr Yoshikawa understands the value of craftsmanship, hard work and patience: his new jeans collection, created using traditional Japanese washi paper, has been 21 years in the making.
08 July 2021
Phil Wildbore: It’s amazing to have a brand that resonates with people Phil Wildbore: It’s amazing to have a brand that resonates with people
The founder of UK brand Flax & Loom has a long history in the denim industry, creating street brands such as Road in the 1980s. He is fed up with the amount of greenwashing, and hopes consumers soon make the connection between low price, poor quality and exploitative labour conditions.
30 June 2021
Matteo Sinigaglia: Replay toasts to the next 40 Matteo Sinigaglia: Replay toasts to the next 40
As the premium Italian jeans brand prepares to celebrate four decades in business, its CEO Matteo Sinigaglia tells Inside Denim the key to longevity is consistency and authenticity.
15 June 2021
Kerry Bannigan: SDGs are the framework for the future Kerry Bannigan: SDGs are the framework for the future
Kerry Bannigan, founder of the Conscious Fashion Campaign, believes the denim industry can be a key driver of social, economic and environmental change through its adoption of the Sustainable Development Goals.
14 April 2021
Miko Underwood: Mighty oaks from little acorns grow Miko Underwood: Mighty oaks from little acorns grow
New York-based brand Oak & Acorn - Only for the Rebelles pays homage to the untold story of the Indigenous American & the enslaved Africans’ contributions that have shaped American manufacturing and denim. Founder Miko Underwood explains how she expresses her vision through her designs and why she feels now is the right time to educate and inspire to drive positive change.
30 March 2021
Marc Meijers: Innovation and true sustainability are too often not the top priority Marc Meijers: Innovation and true sustainability are too often not the top priority
The CEO of DenimX has seen a change in mindset since he started the upcycling business. Consumers and manufacturers are increasingly looking for products and materials that communicate a story. Imperfections are valued because they show the item has been made through a sustainable process.

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