The supply chain needs the flexibility and backing to invest in research and technology, if it is to deliver the improvements future consumers will demand, says the CEO of jeans maker Elleti. The Italian group has invested in wash technlogies that will help it to deliver greener product through quicker and safer production processes, and will roll these out across its facilities.
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Kerry Bannigan, founder of the Conscious Fashion Campaign, believes the denim industry can be a key driver of social, economic and environmental change through its adoption of the Sustainable Development Goals.
New York-based brand Oak & Acorn - Only for the Rebelles pays homage to the untold story of the Indigenous American & the enslaved Africans’ contributions that have shaped American manufacturing and denim. Founder Miko Underwood explains how she expresses her vision through her designs and why she feels now is the right time to educate and inspire to drive positive change.
The CEO of DenimX has seen a change in mindset since he started the upcycling business. Consumers and manufacturers are increasingly looking for products and materials that communicate a story. Imperfections are valued because they show the item has been made through a sustainable process.
The pandemic has taught us we can manage with less, says the denim design manager at Scotch & Soda. The Dutch retailer is investing in its higher-volume items, as these have the biggest impact, and is in the process of reworking its denim essentials to make all fabrics and washes ‘responsible’.