Gap builds on its indigo foundations

Gap builds on its indigo foundations

Jane Pattinson, senior vice-president and global head of design at Gap, explains how Gen Z and Millennials have influenced fits in its autumn campaign Better in Denim, and explains why the company’s social strategies are among the aspects she is most proud of. What strategies do you use to keep relevant to younger generations, and what are you seeing in terms of how they feel about denim? We’re...

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