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Stellar progress towards circular ambitions

Stellar progress towards circular ambitions

Dutch brand G-Star Raw says customers are increasingly invested in sustainability. Q: How important is it to embrace initiatives such as Cradle to Cradle and why did you select this standard to follow? How much of the responsibility for creating lower-impact product lies with the brand? A: If we want to be here as a denim brand in the future, we need to design in closed loops today. The Cradle to Cradle Products...

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