PVH's European markets to experience Infinna first
PVH Europe has partnered Finland’s Infinited Fiber Company in a multi-year deal which will see articles from PVH’s Tommy Hilfiger and Calvin Klein brands made with the latter’s proprietary regenerated textile fibre, Infinna, offered to customers in Europe.
Infinna will first be incorporated into Tommy Hilfiger-branded collections before being integrated into Calvin Klein ranges, the two parties revealed. Tommy Hilfiger t-shirts made with Infinna will launch this coming summer, with expansion into additional product categories already planned.
Cotton-rich textile waste for Infinna’s raw material is sourced within Finland at present, although the Espoo-headquartered fibre producer’s agreement with PVH Europe will allow for the latter to recycle appropriate takebacks and off-cuts from its own waste streams into Infinna if so desired, they added.
“We are proud to join forces with Infinited Fiber Company to transform our waste into new products, truly closing the loop without sacrificing the high quality our consumers know and expect from our brands. We look forward to implementing this game-changing technology so we can reach a new level of circularity as we strive to truly futureproof our business,” commented executive vice-president for sustainable business and innovation at Tommy Hilfiger Global and PVH Europe, Esther Verburg.
On behalf of the Finnish producer, key account director Kirsi Terho added: “We have been working with PVH Europe for several years now and they were one of the first companies to work with fabrics made from our Infinna textile fibre. It has been great to see [them] bring our vision to life, truly demonstrating how well-suited our fibre is to the clothes we all love to wear every day.
“We are grateful to PVH Europe for their unwavering support and belief in our technology and look forward to collaborating to make textile circularity an everyday reality.”
Read more about Tommy Hilfiger's recycled materials strategy from the brand's Amsterdam-based vice-president of sourcing, production and innovation, Nicholas Prophte, in Inside Denim here.
