Copenhagen-based designer brand Ganni recently linked up with Finnish textile technology group Infinited Fiber Company to begin the process of creating “more responsible” future collections by incorporating the latter’s patented regenerated textile fibre, Infinna, in its blends. 

Infinna is described as a virgin-quality fibre, made from cotton- and cellulose-rich waste that would otherwise be landfilled or burned, including old textiles (sourced locally in Finland), crop residues like rice or wheat straw and cardboard.

This waste is broken down at the molecular level to ultimately form a new cellulose carbamate fibre. Garments made with Infinna can be recycled again via the same process alongside other textile waste, according to the fibre producer.

Already, Ganni uses more than 70% certified organic or recycled materials across its collections, the brand said, and it is committed to using 100% “responsible” materials. The Danish company also offers rentals through its Ganni Repeat division, in-store repairs and will begin offering in-house resale options at the start of 2022.

Brand founder, Nicolaj Reffstrup, commented: “Infinna is an exciting addition to our collections and takes us one step closer to creating more responsible collections. We need more transformative and innovative solutions like this that increase the value of textile waste, instead of the other way around.”

On behalf of Infinited Fiber, key account director, Kirsi Terho, commented: “Ganni is known for its forward-leaning approach to sustainability. Our environmental values are aligned and we are absolutely delighted to be working with them to add our regenerated Infinna fibre to their portfolio of innovative materials.

“We can’t wait to see #GanniGirls around the world bring our Infinna to life in beautiful clothes and show off how upbeat and expressive designs created from a material made purely from textiles that have been given a second life can be.”

Image: Ganni via Instagram. Credit: savi’slook (@savislook) 

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