Free Maurices jeans for country music fans - insidedenim: Glo InsideDenim

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Free Maurices jeans for country music fans

10/06/2022
Free Maurices jeans for country music fans
Fashion and denim brand Maurices, based in Duluth, Minnesota, named Lauren Alaina as its first celebrity brand ambassador last January for a year-long partnership. The Georgia native and multi-Platinum-selling singer/songwriter earned three No. 1 hit singles for “Road Less Travelled” (2017), “What Ifs” (2018) and “One Beer” (2020).

The singer’s participation in Nashville’s country music festival held this weekend (June 9 to 12) was an opportunity for the two partners to organise a series of denim-themed events. Among these, every attendee will be offered a pair of Maurices Jeans. For a limited time after the four-day event, festival goers will be able to show their ticket at one of Maurices 900 stores in the United States and Canada and choose a pair of m jeans by Maurices.

During the event, the singer/songwriter and retailer will be hosting a LeJEANdary VIP fan club event at a local music venue, The Listening Room. Five goodies bags were also hidden in ‘leJEANdary’ spots throughout the city.

"Our collaboration with Lauren Alaina this year has proven to be successful in driving brand awareness and gaining new customers," said Maurices head of marketing Laura Sieger.

Image courtesy Maurices

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