First Dockers store opens in Paris region - insidedenim: Glo InsideDenim

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First Dockers store opens in Paris region

16/12/2022
First Dockers store opens in Paris region
The Levi Strauss-owned brand and chino specialist has opened the doors of its first store in the Paris region, in the So West shopping mall located in Levallois-Perret.

The 85 square metre space presents Dockers’ new store concept designed to evoke ‘California cool’ with its light wood panelling, vintage mannequins and photography showing scenes of the American West.

LS&Co operates a total of around 1,100 stores for all of its brands and expects to open 80 yearly to reach a total of 1,550 by 2027, it stated in its 2022 investor day report. In 2021, Dockers represented 5% of the group’s net revenues of $5.8 billion. Direct-to-consumer sales accounted for 36% of global revenues for the group in 2021. A proportion it plans to increase to 55% by 2027.

Image courtesy of Dockers

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