Denim in focus for back-to-school

15/07/2025
Denim in focus for back-to-school
Pacsun has chosen to focus on jeans, arguably the world’s favourite garment, for this autumn’s campaign, which is called tellingly, ‘Denim Days’. The Los Angeles-based retailer will also be hosting a Denim Trip to Jacksonhole, WY, with creators closely linked to the brand, offering another opportunity to deploy denim-related content on social media.

The fall range for women includes a variety of new styles, from low rise to ultra baggy, and for men, everything from extreme baggy to barrel baggy up to straight cut. 

 “With our Denim Days campaign, we wanted to tap into cultural moments that are important to our consumer. The mall is back, jeans are personal, and in true Pacsun fashion, we’re meeting our audience where they already are,” commented Pacsun’s head of marketing Richard Cox.

Image courtesy of Pacsun