Silver Jeans deploys Infinite Fit for men - insidedenim: Glo InsideDenim

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Silver Jeans deploys Infinite Fit for men

09/02/2023
Silver Jeans deploys Infinite Fit for men
The secret to Silver Jeans Co’s new range of jeans launched for men for Fall 2023 is a Super Power Stretch denim fabric that delivers high elasticity (more than 90%), allowing it to expand and contract smoothly to provide extra comfort with every movement, the company said.

Based in Winnipeg, Manitoba, Silver Jeans Co is a part of Western Glove Works, a company founded by the first generation Silver family in 1921 and which, it claims, makes Silver Jeans the second oldest privately held denim producer in North America.

The new Infinite Fit jean features two fit options, Athletic Skinny Leg and Relaxed Straight Leg, and comes in simple sizes, as its high stretch factor covers a wide array of body shapes. This innovative range is part of the company’s adaptive and inclusive approach to jeans design.

Michael Silver, brand CEO, commented: “While it may seem like magic, it’s really our years of research and development in fabric and fit that have led us to create this game-changing jean. Imagine if a perfect-fitting jean merged with the most comfortable pair of sweats; that’s Infinite Fit.”

Image courtesy of Silver Jeans Co.

Related stories:

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Lycra ushers in lastingFIT 2.0 with recycled fibres 12/01/2023
New Jag Jeans feature advanced stretch 16/09/2022
The Lycra Company introduces new stretch solution for denim 30/08/2022

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