Lee puts focus on women with Daydreamer collection - insidedenim: Glo InsideDenim

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Lee puts focus on women with Daydreamer collection

14/08/2023
Lee puts focus on women with Daydreamer collection
Denim brand Lee has teamed up with Los Angeles-based t -shirt brand Daydreamer for a women’s collection that “acknowledges the rich history of music and fashion”.

The Lee x Daydreamer collection focuses on women’s t-shirts, sweatshirts, denim jackets and jeans, highlighting three stories: the nostalgia of the 90s, the spirit of the West and the craftsmanship of workwear.

Betty Madden, vice-president of global design, Lee, said: “Generations of women have worn Lee, from rock stars to moms, cowgirls to college students. Blending our original icons with Daydreamer’s aesthetic creates a very cool fit that will inspire a whole new generation of fans.”

Laura Glover, founder of Daydreamer, added: “To have co-designed a product assortment with an iconic American heritage brand such as Lee is an incredibly proud moment for me and the brand."

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