A private viewing of Evisu jeanswear brand founder Hidehiko Yamane’s new Yamane & Co line in London’s Soho was well-attended by fans from Dublin rapper Rejjie Snow to “number one customer” Calvin Seigle, who travelled from Paris especially.

Hosted by Asia-based entrepreneur Peter Caplowe, Mr Yamane employed his artistry to paint faces, symbols and more on denim and t-shirts in his typical style, using Japanese katakana syllabary to similarly render names and phrases.

Hand-painted katakana names proved especially popular among guests, as the creative relayed to his Instagram followers after the event.

Mr Snow (middle) and Mr Yamane (right) are pictured with a female guest.

Image credit: Hidehiko Yamane via Instagram.

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