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Levi’s trials chatbot-assisted shopping

13/11/2024
Levi’s trials chatbot-assisted shopping
Levi Strauss & Co has announced it has partnered with Amazon to turn Alexa, the online retailer’s virtual assistant technology, to help shoppers located in Germany find the perfect fitting jeans. Based on a series of standard questions, the chatbot will recommend styles from a selection of 18 references sold by LS&C on Amazon.

Alexa will describe or display, depending on the Alexa-enabled device used, the recommended fit.

“The Levi’s Jeans Fit Guide underscores our focus on being DTC-first by offering our Germany consumers an innovative way to find their perfect jeans fit,” commented Lucia Marcuzzo, managing director for Europe at Levi Strauss & Co. “It brings elements of the in-person shopping experience to the comfort of their homes and helps to remove some of the uncertainty around style and fit that comes with making an online purchase.”

The service will be available until the end of the year.

Image courtesy of LS&C

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