Haus of Strauss opens in Paris
Denim brand Levi’s has opened a Haus of Strauss in Paris, following on from locations in Los Angeles, London Tokyo and Mexico City.
Located in a 17th century town house at the heart of the Marais district, it covers three levels, including a stone-paved courtyard and a garden, and is “ a place to facilitate creative encounters and celebrate denim lifestyle”.
LOT 1, the Levi’s brand’s master tailoring experience, is available by appointment for denim lovers want a custom-made pair of Levi’s jeans.
Mathilde Vaucheret, vice-president of Europe marketing and brand experience at LS&Co, said: “Paris is home to many local and international talents and regularly attracts the very best creators in a wide range of disciplines, from fashion to music, plastic arts to cinema. It only makes sense for the Levi’s brand - which thrives on living at the centre of culture - to create a space where all these creative energies can meet.”
