Tricia Carey joins FibreTrace - insidedenim: Glo InsideDenim

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Tricia Carey joins FibreTrace

04/02/2025
Tricia Carey joins FibreTrace
Industry luminary Tricia Carey is joining textile traceability platform FibreTrace as strategic adviser. The former Lenzing and Renewcell executive will be working from her base in New York City.

“Tricia brings impressive marketing know-how, an amazing network, and a proven ability to turn ambitious goals into reality. She is an invaluable addition to FibreTrace as we continue to push the boundaries of fibre integrity,” commented FibreTrace founder Danielle Statham.

The FibreTrace system starts with a luminescent transparent pigment that is embedded at raw fibre stage. Using a special reader, the marker can then be traced throughout the transformation of fibre in the supply chain. Companies that have adopted this traceability solution include Everlane, Napapijri, Target, Reformation, 7 for all mankind and Country Road.

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Target adopts traceability solution for cotton 06/06/2024
'Multiple bids' for Renewcell 03/04/2024
Renewcell bankruptcy: industry reaction 28/02/2024
Renewcell to link up with TextileGenesis 10/05/2023
AGI Denim commits to Good Earth Cotton 03/03/2023
FibreTrace offers free one-year trial period 17/01/2023
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