AllSaints celebrates ‘denim year’ with Ian Berry’s help
UK-based fashion retailer AllSaints has declared 2025 “all about denim” and is celebrating the launch of its new ranges by enlisting the help of contemporary artist Ian Berry, who has adorned its flagship Regent Street store with a version of his famous Secret Garden installation.
“We knew he could create something unforgettable to celebrate the launch of our new range,” said a spokesperson.
“The installation's botanical scene represents the fabric being taken back to its original plant form, serving as a perfect backdrop for our spring collection, Metamorphosis, which draws inspiration from the theme of rebirth.”
The brand has “reimagined” the denim offering for spring 2025, with new styles and refreshes of its classics, including barrel, cropped, bootcut, skinny, slim, relaxed and wide leg.
“It’s time to celebrate the fabric’s versatility and the individuality it inspires in every look,” it added.
Ian’s installation will be on display until the end of February.
