Jeanologia’s lasers create 'haute couture' at Kingpins China
At Kingpins China (May 22 and 23), Spanish technology company Jeanologia is presenting Denim Métiers, an exhibition that connects denim with haute couture.
Each garment is conceived as a work of art and is a tribute to the creative potential of laser technology.
Jeanologia also joined the panel 'Denim in the Digital Age, building a Future-Ready Industry', where Jessica Lau, a product development manager for Jeanologia in Asia, discussed how to accelerate the creative process and connect brands and manufacturers with eDesigner, Jeanologia’s digital platform.
At the grand finale of the show, the Denim Métiers collection will be presented on the catwalk.
The Spanish company estimated more than 20% of the jeans produced in China are made using Jeanologia’s technologies and describes the country as “an essential ally in building the future of denim”.
