OVS commits to Cotton made in Africa - insidedenim: Glo InsideDenim

News

OVS commits to Cotton made in Africa

30/10/2025
OVS commits to Cotton made in Africa
Italian retailer OVS is joining the ranks of companies that source Aid by Trade’s Cotton made in Africa (CmiA). Since the beginning of 2025, it has brought to market nearly 2.5 million items of clothing, mainly denim, that are made from the GMO-free certified cotton source. 

Simone Colombo, head of sustainability, said that OVS Group chose Cotton made in Africa to further expand the company’s commitment to better source the most important fibre in its collections. The styles in which all cotton is CmiA-verified can carry the “Cotton made in Africa Inside” label. Its presence ensures that the fibres are physically traceable throughout the entire value chain using the Hard Identity Preserved (HIP) system recently introduced by the Aid by Trade Foundation. 

Image courtesy of OVS/Aid by Trade Foundation

Related stories:

Partnership enables cotton farmers to sell carbon credits 27/03/2025
New traceability solution for Cotton made in Africa 02/12/2024
Bestseller milestone for CmiA cotton 04/10/2024
Italian-grown cotton revival supported by Haelixa 20/09/2024
Goldschmied relaunches of House of Gold, partners Rajby 12/09/2023
OVS signs up Adriano Goldschmied 24/05/2023

InsideDenim.com cannot be held responsible for content if the language setting is changed from English. The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.