Goldschmied relaunches of House of Gold, partners Rajby
Adriano Goldschmied, known as the “Godfather of Denim,” has relaunched his company, House of Gold, with new partner Filippo Donati, and together they struck an agreement with Rajby Textiles Private Limited to be the Pakistan denim mill’s U.S. sales agency.
House of Gold will operate as an independent company, led by Donati and Goldschmied. The company’s mission is to bring business to the US market focused on innovation, technology and circular sustainability.
Goldschmied has been an integral figure in the denim industry for 50 years, working with brands such as Hugo Boss, Tom Ford, Chloe, Edwin, Sixty and OVS. He was a founder of Diesel and Replay, as well as his own namesake brands, AGoldE, AG Adriano Goldschmied and Goldsign; and he has launched brands such as Gap 1969.
He recently relaunched Daily Blue, a fashion-focused denim brand he first introduced in 1974, which he told Inside Denim about earlier this year.
Donati is the founder of Dona Trading, which specializes in elevated fabric sourcing and development from Italian mills such as Eurojersey, Lanificio Cangioli, Lanificio Balli, Achille Pinto, Beppetex and Cafissi. The company, established in 1998, is based in New York with a showroom in Los Angeles.
Goldschmied and Donati will represent Rajby Textiles as the company’s U.S. sales agent. The denim mill’s commitment to sustainability, including its Cradle-to Cradle certifications, impressed Donati and Goldschmied, who plan to spearhead U.S. sales for the company and collaborate on the strategic direction of products, marketing and customer communication.
“The denim industry has changed over the course of my career and evolved into one that is cleaner, safer and more responsible than when I started,” Mr Goldschmied said. “Our business’ future is circular and it was important for me to partner with a company that is as much an advocate for sustainability as I am. I look forward to showing the denim community what Rajby Textiles is working on.”
At the beginning of the year, Rajby Textiles split from garment manufacturer Rajby Industries to become an independent denim mill, with its own in-house weaving, dyeing and finishing capabilities. With a capacity of 3.2 million meters per month, Rajby Textiles employs nearly 1,500 people in the company’s facility in Karachi, which houses state-of-the-art machinery from companies such as Picanol, Karl Mayer, HTP, Mahlo, Efi and Monforts.
“Adriano and I share a love of premium fabrics,” Donati says. “We were both impressed by the quality of the denim produced by Rajby and are enthusiastic to introduce the mill to the US market.”
Rajby Textiles focuses on eco-friendly products, circular economy practices, climate and energy considerations, responsible chemical use, efficient material choices, water conservation, sustainable operations and ethical sourcing. The company also strives to empower its community, fostering a conducive environment for both its employees and the local neighbourhoods.
The company’s sustainability initiatives include an effluent treatment plant, a caustic recovery plant, steam generation via heat-recovery boilers, and a Co2 recovery plant, which is set to open in 2024. The sustainability strategy extends to installing a 2000 KW solar array by 2025 and introducing a reverse osmosis/ultrafiltration plant by 2026.
“In recent years, we have dedicated our focus to our sustainability agenda,” said Daniyal Saleem, Rajby CEO. “Now we are ready to tell the industry about our efforts and to expand our presence among US companies. Who better to help us do that than Adriano and Filippo? They have a reputation of excellence and innovation and we welcome them to the Rajby Textiles family.”
