Target and Levi’s grow partnership - insidedenim: Glo InsideDenim

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Target and Levi’s grow partnership

24/02/2026
Target and Levi’s grow partnership
American retailer Target plans to increase its assortment of Levi’s in women’s categories by nearly 20% this spring. It is expanding the iconic brand’s presence to another 150 stores and will reach more than 1,000 locations across the nation by the end of the year. The retailer said that it was one of the first to carry the brand in 1976. Levi’s returned to Target racks in 2011. 

Denim is proving to be a strong category at Target, which said that sales were up in 2025. It has chosen a mix of best sellers with on-trend pieces, such as relaxed and looser leg silhouettes, updated washes and a wider array of complementary lifestyle pieces. Most styles will be priced under $60 aligning with Target’s value-priced positioning. 

“Our evolution into a head-to-toe denim lifestyle brand is resonating with Target guests,” commented Heidi Manes, SVP and managing director of Levi’s U.S. and Canada. She added that the brand’s expansion with Target is part of its “commitment to reaching Levi’s fans wherever they choose to shop”.

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