Students at the Lyon campus of the Institut Supérieur Européen de Gestion (ISEG) have worked with denim brand Bonobo on a project to help them hone their marketing skills.

Bonobo engaged with students and set up a competition in which  they had 48 hours to come up with a campaign to boost the denim company’s brand identity.

The task tested the students’ ability to work in teams with a previously unseen brief and experience in a similar environment to that of a real-world marketing agency.

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