DENIM PREMIÈRE VISION: THE MUST-ATTEND DENIM EVENT RETURNS TO MILAN ON DECEMBER 4-5, 2024
For its 34th edition, Denim Première Vision is once again setting its sights on Milan, taking place at the iconic Superstudio Più. Over the course of two vibrant days, this much-anticipated event will spotlight the forefront of denim innovation, showcasing groundbreaking developments, cutting-edge creativity, and fostering meaningful dialogues among industry leaders. Recognized as a cornerstone gathering for professionals in the denim world, the event draws a diverse and influential audience, uniting key players from renowned denim hubs such as Japan, Italy, France, Turkey, Portugal, and beyond. With an agenda packed with exhibitions, trend forecasting, and networking opportunities, Denim Première Vision continues to cement its reputation as an essential platform shaping the future of denim fashion and sustainability.
AN INTERNATIONAL SHOWCASE FOR DENIM
Denim Première Vision is recognized as a driving force for innovation and trends in the denim industry. This edition will spotlight the latest developments and collections for the Spring-Summer 2026 season. Confirmed exhibitors include industry leaders such as ACM, Calik Denim, ISKO, Orta Anadolu, alongside esteemed Japanese producers like Kurabo Mills and Japan Blue, renowned for their craftsmanship and technical innovation.
JAPAN IN THE SPOTLIGHT
Japanese excellence will take center stage, with iconic brands like Kuroki Mills showcasing their unparalleled selvedge denim and environmentally friendly techniques. These companies represent a unique blend of tradition and modernity, using artisanal expertise to push the boundaries of innovation.
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On December 4 at 3:15 PM, don’t miss a special Keynote by Dolev Elron, winner of the Grand Jury Prize at the Hyères Fashion Festival 2024. His collection, Casual Turbulence, explores the transformative power of the five-pocket jean, creating a dialogue around hyper-masculinity and its distortion within denim. This groundbreaking collection was developed in collaboration with Berto Industria Tessile, a Denim Première Vision exhibitor. |
SPRING-SUMMER 2026 DENIM TRENDS: COLOR BLEEDING
For Spring-Summer 2026, denim dives into bold and luminous color palettes, bringing a playful, airy vibe to summer collections. Moving away from darker tones, this approach emphasizes vibrant, contrasting looks brimming with intensity. Inspired by artificial landscapes combining saturated nature and geological elements, treatments evoke natural erosion and shades enhanced by sunlight.
Treatments and Techniques:
- Surfaces are enriched using various methods: traditional dyes, spray techniques, ozone washing, marbled or cracked effects.
- Many pigments are eco-friendly, including natural dyes like turmeric or recycled pigments made from textile scraps.
Jacquards and Patterns: Saturated hues amplify classic motifs such as checks or modernized abstractions, showcasing the creativity and innovation of designers.
A RICH AND VARIETED PROGRAM
Fashion Forum
A dedicated space for exploring creative trends and sustainable developments.
Talks and Pitches
Testimonies and conferences analyzing the challenges and opportunities of the industry.
More info about the program
Seminars
Interactive sessions detailing key denim evolutions in technology, fibers, threads, and sustainability.
Denim Fashion District
A zone focused on sustainable fashion, featuring collections from over 20 emerging brands and established designers, including Adriano Goldschmied and Fade Out Label.
Workshops
New workshops, educational sessions on weaving, natural dyes, and plants, along with an enhanced seminar program, will offer a fresh and multidimensional perspective on the SS26 trends.
