Sharabati’s latest fabrics tailored to post-covid consumers
Sharabati Denim, which makes fabrics from facilities in Egypt and Turkey, has produced new collections tailored around the anticipated demands of customers following the Covid-19 pandemic.
Its Age of Indigo collection returns to “purity and simplicity”.“Details will become more important, so we aim to have perfect slub looks and washing performance for the fabrics in this collection,” said Dilek Erik, Sharabati’s marketing consultant. “We believe the fabrics we produce with our new green cast colour, Wave, which is very suitable to vintage looks, will become essential.”
The team worked on the technical features of the fabrics, particularly those with high elasticity, to create a Unisize collection. “This provides extra comfort and relaxation despite having high elasticity values because they don’t apply pressure on the body,” added Dilek Erik. “While fabric width is enlarged, it has less growth value. Since this enables manufacturers to use fewer patterns for more sizes, it increases productivity and reduces waste and cost.”“We are constantly on the lookout for new technologies that will help us optimise our performance and sustainability measures,” added Dilek Eric. “One project is a water treatment and filtration system that will take grey water from different sources in our facilities - for example toilets, cooling systems and air conditioning units - and turn it to water suitable for the irrigation of our green spaces. This will be up and running very soon.”
The company is also planning to install a more efficient and centralised treatment plant for its production facilities, which will treat water from production processes and recycle 30% to 40% back into production.
It has also begun integrating recycled post-consumer polyester in the form of a polycotton blend into denim fabrics. This will range from 15-40% of the total fabric composition with the appropriate recycling certifications.
Sharabati was established 40 years ago in Syria and has a production capacity of 100 million metres a year. It serves major denim brands in Europe and the US and has sales offices in Italy, Germany, Istanbul, Tunisia, Morocco and Egypt.
