The Ideas Worth Stitching programme includes training on brand identity, design, the supply chain and digital marketing.

Start-ups can also gain access to industry mentorships.

Serge Chouchana, president of MDFC, said: “We must restore the image of the fashion industry, revalue Morocco's textile professions, and move forward together. The MDFC’s raison d'être is the sustainable development of the textile industry through innovation, design and new business models.”

The cluster also organises networking events and supports members visiting international fairs.