ADM delivers denim inspired by UN SDGs
The roots of Karachi-headquartered denim producer Artistic Denim Mills (ADM)’s latest “sustainable” collection are deeply entrenched in its ambition to meet the 17 Sustainable Development Goals (SDGs) as defined by the United Nations (UN), it said.
Ingredients such as recycled cotton fibres from Spanish producer Recover (which ADM officially partnered earlier this year), Lenzing’s EcoVero (described as a wood pulp-derived viscose with 50% lower emissions and water impact) and The Lycra Company’s elastane-free EcoMade fibre (made with 68% “sustainable” resources, including recycled and renewable materials) all feature prominently in the mix.
ADM explained that it is currently “establishing the infrastructure, tools and mindset” to achieve its vision of total circularity.
Image: ADM.
